Dimitri’s Professional Overview
With hands-on experience in digital marketing, I focus on using data to drive measurable growth. My work spans SEO, paid media, and conversion optimization, with an emphasis on practical execution and real performance outcomes.
- Optimizing conversion rates across digital platforms
- Planning and managing performance-driven paid media campaigns
- Using data insights to improve visibility, efficiency, and results
Professional Timeline and Achievements
I have been building digital marketing experience through real website projects, and coursework. My work includes WordPress site builds, recipe-page SEO audits, Search Console indexing review, Rank Math sitemap cleanup, GA4 and GTM setup, Google Ads conversion tracking, Systeme.io funnel setup, email automation testing, structured-data validation, page-speed review, and detailed project documentation.
SEO, Analytics & Website Foundations
Applied SEO and analytics work across self-hosted WordPress projects, including Cuban Thai Kitchen, a live recipe blog. Work included on-page SEO audits, Semrush keyword research, Search Console review, Rank Math sitemap cleanup, internal links, image alt text, structured-data testing, and GA4/GTM setup.
Website Development & Optimization
Built and improved WordPress sites using tools such as Elementor, Astra, Yummy Bites, WP Delicious, SureForms, FluentSMTP, and cPanel. Work included page structure, responsive layouts, forms, navigation, calls to action, plugin decisions, hosting tasks, and AI-assisted visual workflows using ChatGPT, Claude, Nano Banana 2 Pro, Canva, image generation, and video generation.
Applied Marketing Experience
Turned coursework and certifications into practical portfolio evidence through live website updates, SEO reviews, tracking setup, funnel testing, email automation, project documentation, and real site improvements. Also provided support work for Chanting Life, including homepage hero image prompting, responsive layout fixes, AI prompt support, and small troubleshooting improvements.
Skills & Capabilities
SEO Optimization
I enhance your online visibility through targeted SEO strategies, ensuring your site ranks higher in search engines.
Paid Media
I create effective paid advertising campaigns that drive traffic and conversions, maximizing your ad spend.
Data Analytics
I utilize data analytics to track performance, providing insights that drive strategic marketing decisions.
Email Opt-Ins
Design and implementation of opt-in email funnels that convert site visitors into qualified subscribers through clear value exchange and structured follow-up.
Marketing Strategy
I can help outline marketing strategies using research, competitor insights, and keyword analysis to guide your next steps and align with your goals.
Copywriting
I can help write clear, persuasive copy for websites, landing pages, and social content that connects with your audience and encourages action.
Certifications
Google Ads Search Certification
Earned certification in Google Ads Search through Skillshop, covering search campaign setup, keyword strategy, bidding, optimization, and performance measurement.
Google Analytics Certification
Earned certification in Google Analytics through Skillshop, covering GA4 reporting, measurement, data interpretation, conversions, and analytics-based decision making.
A showcase of selected projects
Here you can view a selection of my recent projects that highlight my experience in digital marketing.
Technical SEO Audit & UX Analysis
Conducted a technical SEO audit with supporting UX analysis on a publicly accessible small-business website. Work is presented anonymously and focuses on crawlability, site structure, performance issues, and user-flow friction, with prioritized recommendations.
PPC Campaign Structure & Keyword Strategy (Mockup)
A sample Google Ads search campaign designed for the Austin metro area, demonstrating campaign structure, keyword grouping, location targeting, and negative keyword strategy. Keywords were researched using Google Keyword Planner and implemented in a view-only mockup using hypothetical data, modeled on a real nonprofit veterinary clinic with no affiliation or real ad spend.
Send Me a Message
Have a project, job opportunity, or question? Send me a message and I’ll get back to you soon.